Digital Cameras

Panasonic has today announced the Lumix DMC-FZ28. The new camera is the successor to the popular FZ18 and comes with a slightly increased resolution (10.1 vs 8.0 MP) and all the zoom range you could ever need (27-486mm, 35mm equivalent). However, if that's still not enough there is also an optional 1.7x tele converter available. The Lumix DMC-FZ28 will be available in the UK from August for £329.99.

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Press release:

A Super-Versatile Digital Camera 10.1-Megapixel DMC-FZ28 with 27mm Wide-Angle and Powerful 18x Optical Zoom Lens* Featuring Easy Manual Operation

* 35mm film camera equivalent: 24-60mm

Panasonic introduces the Lumix DMC-FZ28 digital still camera, featuring a 27mm wide-angle Leica DC VARIO-ELMARIT lens with an 18x optical zoom*. Joining Panasonic’s popular FZ series of cameras that pack a high-powered zoom into a compact body, the FZ28 also boasts 10.1-megapixel resolution and adds a number of enhanced features that boost user fun and convenience, represented by an advanced iA (Intelligent Auto) mode.

The super-powerful 18x zoom lens makes it easy to pull in subjects from far away or to take dramatic close-ups. For an added boost, zoom power can be increased to 32.1x with the Extra Optical Zoom function**. The 27mm wide-angle feature is ideal for both broad landscapes and tight indoor shots, letting photographers capture a wider view. The 10.1-megapixel resolution allows photos to be greatly enlarged while still retaining outstanding detail, or edited by trimming and enlarging parts of the photo to print.

For image processing, the FZ28 features the high-speed, high-performance, Venus Engine IV. Thanks to the Venus IV, the FZ28 can snap off consecutive shots at a fast max.13 frames per second for subjects with fast motion in High Speed Burst Shooting mode***. In High Sensitivity mode, the FZ28 can capture stunning photos with sensitivity up to ISO 6400 in extremely low light situations****. The engine allows the FZ28 to shoot up to 460 photos (CIPA) on a single battery charge thanks to improvements in power efficiency.

Panasonic’s iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced . The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FZ28 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.

The FZ28 inherits and enhances the manual operation that has proven so popular with other members of the FZ family. The FZ28 manual controls are more versatile than in previous models and the control layout has been improved, making use of the manual controls easier and more intuitive. Also, the Advanced Scene mode, unique to Lumix high-end compact cameras for users who want more creativity, now includes a Close-up mode that lets users enjoy sophisticated close-up photography according to the subject to shoot with remarkable ease.

In addition to capturing beautiful still images, the FZ28 makes it easy to shoot high-definition 1280 x 720p motion images at 30 fps with outstanding detail. Using the DMW-HDC2 HD Component Cable (available separately), these motion images can be output from the FZ28 directly to a HD ready TV for large-screen viewing.

The FZ28 features a large, 2.7-inch Intelligent LCD with 230,000-dot resolution. Clearly visible in virtually all conditions, this advanced LCD gives the user a clear, detailed look at the shot being composed and plays back crisp, clear images after shooting. The viewfinder resolution has also been increased to 201,600 dots for easier viewing.

The FZ28 offers a number of other functions that expand photographic possibilities, including a stronger flash for long-distance lighting and extended use, a colour temperature display that makes it easier to set the white balance more accurately, a colour bracket function, and new scene modes – Pin Hole and Film Grain -- that create film-camera-like effects. Image leveling and other new functions add convenience after shooting as well.

Available in black or silver*****, the DMC-FZ28 is a compact wide-angle, super-zoom camera that offers both uncommon convenience and exceptional creative freedom. Users from family members to serious amateur photographers will find the versatile FZ28 a perfect answer to their needs.

*35mm film camera equivalent: 27-486mm
**In 3-megapixel resolution mode.
***In speed priority mode, max. 13 fps in 2-megapixel (16:9) recording, 12 fps in 2.5-megapixel (3:2) recording and 11 fps in 3-megapixel (4:3) recording.
**** In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
*****Availability of models and colours may vary depending on the sales area.

1. A 27mm Wide Angle, Powerful 18x Optical Zooming Leica DC Lens* with F2.8 Brightness

The DMC-FZ28 packages a 27mm wide angle LEICA DC VARIO-ELMARIT lens with F2.8-4.4 brightness and powerful 18x optical zoom (equivalent to 27-486mm on a 35mm film camera) together with a 10.1-megapixel CCD into a compact body. The lens unit comprises of 11 elements in 8 groups, including 3 aspherical lenses and 2 ED lenses. Notably 2 ED lenses minimize the chromatic aberration that is likely to occur in telephoto images. This set of lenses secure picture quality high enough to pass Leica's stringent standards and delivers exceptional optical performance. With the long zoom range from 27mm to 486mm, equivalent to 18x, the DMC-FZ28 is perfect to take expansive scenery with dynamic perspective and a close-up of a distant subject, having an appealing angle of view. This powerful zoom also works during the motion picture recording.

Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 32.1x.

*35mm film camera equivalent: 27-486mm

2. Great Photography Is Not Only for Professional Photographers Anymore -- Intelligent Auto Mode

The FZ28 adds a new AF Tracking function to iA (Intelligent Auto) mode, which is a combination of functions that makes it easy for anyone to take beautiful photos. In iA mode the camera does all the work, activating Mega O.I.S. (Optical Image Stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Face Detection, and Intelligent Exposure. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

With the new AF Tracking function, the user can “lock” the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down. This makes it easier to capture the perfect moment clearly and in sharp focus when shooting images of a child, pet, sports or any scene with moving subjects and spur-of-the-moment action.

Featuring Intelligent Scene Selector, which automatically selects whichever of 5 scene modes -- Macro, Portrait, Scenery, Night Portrait, and Night Scenery - best suits the shooting situation, the FZ28 is highly intuitive.

The Face Detection function can find up to 15 faces in the frame and adjusts the focus and exposure to capture them clearly and in sharp focus. Face detection accuracy has been increased in the FZ28 to now provide continuous adjustment of the focus and exposure even if the face is turned sideways to the camera. Combined with AF Tracking, Face Detection helps users capture special moments, including the fleeting expressions on the faces of active children. Plus, with the FZ28, the red-eye effect can be digitally corrected automatically when it occurs due to the use the flash.

Intelligent Exposure suppresses blocked shadows and blown highlights to capture images that look natural and true-to-life. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject. This is useful when the effect of Intelligent Exposure is not enough due to the strong backlighting.

The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before without pressing a shutter button halfway, to get best result out of a shutter chance because the focus is always near the subject and the AF time is minimized.

In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include Mega O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The Mega O.I.S. conventionally has mode 1 and 2, and now it has AUTO mode to switch to the most suitable mode between the modes according to the zoom ratio being used.

The user can activate all of these useful, convenient shooting-assist functions by simply selecting iA mode. This makes the FZ28 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.

3. Easy, Intuitive Manual Operation and Advanced Scene Mode

Packing super-powerful zoom lenses in compact bodies, Lumix FZ series cameras give users everything they need to explore the creative side of photography. FZ cameras come with a joystick that has earned high acclaim from users for allowing quick, easy adjustment of manual focus, manual exposure, and other settings. When the camera is in manual focus mode, the focal length and depth of field are displayed in accordance with the zoom range. When the camera is mounted on a tripod and the angle of view is fixed, the MF Assist function allows pinpoint confirmation of the focus area, so users can focus with high precision even when the composing of image is fixed on a tripod. The AF/AE lock button prevents any accidental changes to the focus and exposure settings, so the user doesn’t have to repeat the same cumbersome trial-and-error process to recapture the previous settings. There is also a custom setting function that lets users store up to 4 sets of settings you often use in memory and instantly recall them later using the mode dial.

The Advanced Scene mode has been praised for giving users an extra degree of creative freedom when using ordinary scene modes. The FZ28 features 5 scene modes – Portrait, Sports, Scenery, Night Scenery and a new Close-up mode that provides optimal settings for shooting flowers or other small objects with fine detail. By selecting Aperture Priority in Close-up mode, the user can capture a close-up shot against a soft-focused background for an even more impressive result. With the new modes in the FZ28, the user can choose from five Portrait mode settings, four Scenery mode settings, four Sports mode settings, four Night Portrait settings, and four new Close-up mode settings. Together with the 16 ordinary scene modes, this makes a total of 37 modes the photographer can choose from to capture images exactly the way he or she sees them. Not only in normal Scene mode but also in Advanced Scene mode, the user can see the effects of the detailed settings in real-time on the LCD. This gives the user the opportunity, before taking the shot, to make whatever adjustments are necessary to capture the desired image. To help take full advantage of the wealth of settings available, the FZ28 also offers an Navigation Guide on the LCD that shows the effect of each mode or submode setting.

4. Quick and Smart AF and Easy Manual Focusing

Panasonic has dramatically revamped the focus system featured in the FZ28. The most significant improvement is the new Tracking AF. By keeping the focus locked on a moving subject such as a child or pet, this function makes it a lot easier for users to capture clear, perfectly focused shots at the perfect moment.

To match the shooting situation and subject's position, the user can select from six auto-focusing methods: AF tracking, face detection, multi, 1-point high-speed, 1-point normal-speed, and spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen freely from the entire field of view with the joystick or cursor button. Various group area patterns can also be selected in the Multi method.

The Face Detection system helps the camera to recognise a human face to capture it bright and clear. Up to 15 human faces can be detected simultaneously. The detection keeps working on the faces even if subjects are moving so that the time for AF is minimized before you click away the shutter.

Manual focusing, which is a valuable tool for professional-level photography, is also easy thanks to the previously described joystick. Instant switching between AF and MF is available with the independent AF/MF button. The DMC-FZ28 is also equipped with AF Macro button and it activates One-Shot AF function in MF mode with a single press of the button. In both AF/MF, the subject at just 1cm away can be finely captured sparing no detail of it. You can experience the dynamic close-up of macro shots.

5. High-Speed Burst Shooting

In the High-Speed Burst shooting mode, it fires off an incredible max. 13 shots per second*. Notably, the shutter mechanism of the FZ28 is mechanical, which allows users to take beautiful pictures in motion with minimal smearing and distortion effects that is often seen when using the electronic shutter mechanism. You also get unlimited consecutive shooting,** Newly added Flash Burst mode makes it possible to take continuous shooting with continuous emission of flash***. In burst shooting mode, the DMC-FZ28 can snap approx.2.5 shots per second at full resolution.****

*In speed priority mode; 13 fps in 2-megapixel (16:9) recording, 12 fps in 2.5-megapixel (3:2), 11 fps in 3-megapixel (4:3)
**The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
***Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
****Max. 5 images in standard mode/ 3 images in fine mode.

6. High-Speed, High-Quality Image-Processing LSI Further Evolves into the Venus Engine IV

A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images. The parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colours is minutely stored for precise determination of edges, thus colour bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity. It supports a High Sensitivity mode that lets the DMC-FZ28 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.*

With its multi-task image-processing capability, the Venus Engine IV also boasts outstanding response time. Shutter release time lag is as short as approx. 0.006 second. This fast response makes it easy to capture sudden, spur-of-the-moment shots.

The Venus Engine IV also makes it possible to capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights with the Intelligent Exposure function. It now has high, standard and low settings of effect to match the shooting conditions and desired results.

Furthermore, the engine elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur. This high performance engine is also superior in its energy efficiency to extend the battery life up to 460 shots(CIPA) per a single charge.

*In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.

7. Exciting Options to Expand the Fun of Photography in the High-Definition Era

All Lumix cameras can take 1920x1080 pixel HD (high-definition) quality photos that perfectly fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-FZ28 even records dynamic HD motion pictures in 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480)***.

With newly added HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-FZ28 by simply connecting the camera to a HD ready TV via an optional component cable (DMW-HDC2).

The DMC-FZ28 provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments. If you make the slideshow with HD photos in 1920 x 1080 pixels, you can also enjoy watching an impressive HD slideshow with music on a large-screen HDTV by using the optional component cable.
*In Motion Picture mode, the length of recording time depends on the capacity of the SDHC/SD Memory Card. (Up to the equivalent of 2 GB per motion-image recording.) When you set the motion picture quality to HD, WVGA and VGA, we recommend using a high-speed memory card with "10MB/s" or greater on the package. Some lens movement sounds may be recorded.

**For Europe, motion images can be recorded continuously for up to 15 minutes.

8. Advanced 2.7-inch Intelligent LCD and Higher Resolution EVF

Clear, easy-to-see LCD is upgraded both in size and resolution to be 2.7-inch with 230,000-dot high resolution to offer even more comfortable view for both monitoring when shooting and for playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy.

The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The in-line Electric Viewfinder increased its resolution from the predecessor up to 201,600-dot equivalent to provide easy, corner-to-corner focusing confirmation even in manual focus mode.

9. Other Features and Functions

The FZ28 is a versatile compact camera equipped with a wide-angle lens, powerful optical zoom, and a host of enhanced features that make shooting more fun.

SILKYPIX Developer Studio 3.0SE software application comes bundled with the DMC-FZ28 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.

The flash is more powerful than before and reaches a distance of 8.5 meters at the wide setting and 5.4 meters at the telephoto setting (ISO AUTO). It also has 1st curtain and 2nd curtain synchro settings.

A new colour bracketing function records three types of images - colour, monochromatic and sepia - at a single press of a button. Using this function, the photographer can capture a colour photo and artistic monochrome photo at the same time while pressing the shutter button just once.

For setting the white balance, the FZ28 newly provides a setting by the colour temperature in addition to the Two-Axis white balance adjustment to offer more precise control over the WB.

The FZ28 offers a total of 16 normal scene modes and 5 advanced scene modes, including the new Pin Hole and Film Grain modes that add unique, film-camera-like effects and ambiences to images. This wide range of modes lets the FZ28 respond easily to any shooting situation. The actual effects of the scene modes can be viewed on the LCD before taking the shot.

Image Leveling is another function that improves post-shooting convenience. When a recorded image “leans” to the right or left because the camera was held at a slight angle, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges*.

The USB port supports the 2.0 HS standard and the internal memory has been increased to approx. 50 MB – two further enhancements that add to the convenience and fun of using the FZ28.

*Resolution decreases.

10. More Fun with Optional Accessories

The DMC-FZ28 offers a wide line of optional accessories to expand shooting possibilities. A tele-conversion lens with 1.7x power (equivalent to 826.2mm on a 35mm film camera) and a close-up lens can be mounted using a lens adaptor. An ND filter and new PL filter are also available to provide the FZ28 with true high-end camera capabilities.

DMW-LT55 Tele conversion lens*
DMW-LC55 Close-up lens*
DMW-LND46 ND filter
DMW-LMC46 MC protector
DMW-LPL46 PL Filter
DMW-LA3 Lens adaptor
DMW-AC7 AC adaptor
CGR-S006 Battery pack
DMW-CZS7 Soft case
DMW-CZ18 Camera Bag
DMW-HDC2 HD Component Cable

*Requires Lens Adaptor (DMW-LA3) for attachment

Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

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Labels: Panasonic

25mm Ultra-Wide-Angle* 5x Optical Zoom LEICA DC Lens in Sleek, Super-Slim Profile 10.1-megapixel Lumix DMC-FX37 Featuring Advanced Intelligent Auto Mode

* 35mm film camera equivalent: 24-60mm

Panasonic is pleased to introduce the new Lumix 10.1-megapixel DMC-FX37 with astonishing 25mm equivalent ultra-wide-angle* LEICA DC lens and a powerful 5x optical zoom (equivalent to 25mm to 125 mm on a 35mm film camera), which captures almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras, resulting in remarkable images with unprecedented width and depth. The world-acclaimed FX series pursues high picture quality and unique features in an urbane, sophisticated profile to which the DMC-FX37 proudly joins.

Panasonic’s iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced. The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FX37 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.

For image processing, the FX37 features the high-speed, high-performance, next-generation Venus Engine IV. The engine allows the FX37 to shoot up to approx. 310 photos (CIPA) on a single battery charge thanks to improvements in power efficiency.

In addition to capturing beautiful still images, the FX37 makes it easy to shoot high-definition 1280 x 720p motion images at 30 fps with outstanding detail. Using the DMW-HDC2 HD Component Cable (available separately), these motion images can be output from the FX37 directly to a HD ready TV for large-screen viewing.

The FX37 features a new panel, which boasts a wide viewing angle, for its Intelligent LCD to ensure clear, easy viewing in all lighting situations.

The FX37 offers a number of other functions that expand photographic possibilities including new Scene mode. Pin Hole and Film Grain mode create film-camera-like effects, and Flash Burst mode allows continuous emission of flash on burst shooting**. Another new mode is the Transform mode which adds more fun especially on portrait pictures, to give the subject special transformation effect to look funny. Additional convenient functions that help post shooting include Image Leveling and batch resizing,

Dressed in a metal-finished panel, the sleek and slim DMC-FX37, a sophisticated camera full of desirable functions, offers the enjoyment of taking snapshots with a fantastic view and fun never before experienced. The DMC-FX37 will be available in silver, black and brown - each with a distinctive finish or texture according to its color.***

*35mm film camera equivalent: 25-125mm
** Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
***Availability of models and colours may vary depending on the sales area

1. 25mm Ultra-Wide-Angle 5x Optical Zoom (25-125mm) F2.8 High-Quality Leica DC Lens and 10.1-Megapixel CCD

The 10.1-megapixel DMC-FX37 packages a 25mm Leica DC VARIO-ELMARIT high-quality lens with 5x optical zoom, offering F2.8 brightness*. Comprising 7 elements in 6 groups, including 4 aspherical lenses with 6 aspherical surfaces, this advanced lens unit passes Leica's stringent standards and delivers an exceptional optical performance. Notably, a newly developed unevenly thick concave meniscus EA(extra high refractive index aspherical) lens makes it possible to achieve the 25mm ultra-wide-angle high optical performance while keeping the lens unit thin and the body slim. The 25mm ultra-wide-angle lens records almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 8.9x by using the center part of the CCD.
*35mm film camera equivalent: 25-125mm

2. Great Photography Is Not Only Created By Professional Photographers Anymore -- Intelligent Auto Mode

The DMC-FX37 adds a new AF Tracking function to iA (intelligent auto) mode, which is a combination of functions that makes it easy for anyone to take beautiful photos. In iA mode the camera does all the work, activating Mega O.I.S. (optical image stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Face Detection, and Intelligent Exposure. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

With the new AF Tracking function, the user can “lock” the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down. This makes it easier to capture the perfect moment clearly and in sharp focus when shooting images of a child, pet, sports or any scene with moving subjects and spur-of-the-moment action. Intelligent Scene Selector, which automatically selects whichever of 5 scene modes -- Macro, Portrait, Scenery, Night Portrait, and Night Scenery – that best suits the shooting situation.

The Face Detection function can find up to 15 faces in the frame and adjusts the focus and exposure to capture them clearly and in sharp focus. Face detection accuracy has been increased in the FX37 to now provide continuous adjustment of the focus and exposure even if the face is turned sideways to the camera. Combined with AF Tracking, Face Detection helps users capture special moments, including the fleeting expressions on the faces of active children. Plus, with the FX37, the red-eye effect can be digitally corrected automatically when it occurs due to the use the flash.

Intelligent Exposure suppresses blocked shadows and blown highlights to capture images that look natural and true-to-life. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject. This is useful when the effect of Intelligent Exposure is not enough due to the strong backlighting.

The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway, to get the best result out of a shutter chance because the focus is always near the subject and the AF time is minimized.

In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include Mega O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The Mega O.I.S. conventionally has mode 1 and 2, and now it has AUTO mode to select the most suitable mode according to the zoom ratio being used.

The user can activate all of these useful, convenient shooting-assist functions by simply selecting iA mode. This makes the FX37 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.

3. Exciting Options to Expand the Fun of Photography in the High-Definition Era

All Lumix cameras can take 1920x1080 pixel HD (high-definition) quality photos that perfectly fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-FX37 even records dynamic HD motion pictures in 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480).

With HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-FX37 by simply connecting the camera to a HD ready TV via an optional component cable (DMW-HDC2).

The DMC-FX37 provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments. If you make the slideshow with HD photos in 1920 x 1080 pixels, you can also enjoy watching an impressive HD slideshow with music on a large-screen HDTV by using the optional component cable.
*In Motion Picture mode, the length of recording time depends on the capacity of the SDHC/SD Memory Card. (Up to the equivalent of 2 GB per motion-image recording.) When you set the motion picture quality to HD, WVGA and VGA, we recommend using a high-speed memory card with "10MB/s" or greater on the package. Some lens movement sounds may be recorded.

**For Europe, motion images can be recorded continuously for up to 15 minutes.

4. High-Speed, High-Quality Image-Processing LSI the Venus Engine IV

An image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images. Notably, parallel noise reduction in both luminance signal and chromatic signal processing systems gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colours is minutely stored for precise determination of edges, thus colour bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity. The Venus Engine IV also elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur.

Featured in the DMC-FX37, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as approx.0.005 second minimum and the shutter interval is as shot as approx. 0.9 second*. This camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. In Burst Shooting mode, the DMC-FX37 can snap 2.5 shots per second at full resolution**. And in High-Speed Burst shooting mode***, it fires off an incredible 6 shots per second. You also get unlimited consecutive shooting,**** which lets you keep shooting until the memory card is full. Newly added Flash Burst mode makes it possible to take consecutive shots with continuous emission of flash*****.

The Venus Engine IV also supports a High Sensitivity mode*** that lets the DMC-FX37 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.This high performance engine is also superior in its energy efficiency to extend the battery life up to 310 shots(CIPA) per a single charge.

*Not including the time for AF
**Max. 5 images in standard mode/ 3 images in fine mode.
*** In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
****The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
*****Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.

5. Wide Viewing Angle 2.5-inch Large Intelligent LCD with 230,000-dot High Resolution for Easy Shooting and Playback

The DMC-FX37 incorporates an easy-to-see, large, 2.5-inch 230,000-dot high-resolution LCD. The Intelligent LCD function equipped in the FX37 detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine. This function also adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. Together with the newly adopted panel which boasts a wide viewing angle, it secures comfortable viewing while both monitoring shots and playing back the results in any circumstances.

6. Other Enhanced Features

The new DMC-FX37 features a variety of functionalities to expand the convenience and fun for users to enjoy taking beautiful pictures.

The FX37 offers a total of 25 scene modes to respond easily to any shooting situation. The new Pin Hole and Film Grain modes add unique, film-camera-like effects and ambiences to images. One more new scene mode is the Transform mode, that trims and stretches the image to virtually transform the subject slimmer or stretched wider. It also has a shining effect to make the large transformation look more extreme and funny. The actual effects of the scene modes can be viewed on the LCD before taking the shot.

Image Leveling is another function that improves post-shooting convenience. When a recorded image “leans” to the right or left because the camera was held at a slight angle, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges*. The FX37 can also resize multiple images at the same time.

The 2.0 HS-compatible USB port and approx. 50 MB of internal memory also enhance the convenience of using the FX37.

Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

by malayboby 0 comments  

Labels: Panasonic

Breaking New Boundaries - Panasonic’s Lumix DMC-LX3 With F2.0 24mm Ultra Wide Angle* LEICA DC VARIO-SUMMICRON Lens

* 35mm film camera equivalent: 24-60mm

Panasonic is pleased to introduce the DMC-LX3, the long-awaited addition to the popular Lumix LX series of high-end, compact digital still cameras.

Designed for easy, creative shooting, the new LX3 comes two years after its predecessor, the LX2, which earned an enthusiastic following among both professional photographers and serious amateurs for its exquisite image rendering, superior operating ease, and unique triple-wide system comprising wide-angle lens, 16:9 CCD and LCD. Panasonic has gone a big step further in the new LX3, upgrading every component to achieve a camera whose performance surpasses that of any compact camera that has come before. Simply put, the LX3 smashes all previous perceptions about the limitations of a digital compact camera, setting a lofty new standard in performance, quality and creative capabilities.

At the core of the LX3 is a large, ultra-sensitive 1/1.63-inch CCD developed specially for the new model. The old formula equating pixel count with image quality does not always hold true. In general, if two CCDs have exactly the same physical size but different pixel counts, the one with more pixels is not necessarily better – in fact, it's likely to generate more picture noise, especially in low-light parts of the image. This poor low-light image quality has been a source of great dissatisfaction for compact camera users. In the LX3, Panasonic responds to this problem by boldly reversing the industry trend of pushing toward ever-higher pixel counts. Rather than cramming in the maximum number of pixels possible, it has limited the LX3's 1/1.63-inch CCD to 10.1 megapixels. The result is a CCD that provides a generous amount of space for each pixel while offering superb sensitivity and a wide dynamic range made possible by maximizing the size of the photodiode. Panasonic also redesigned the peripheral circuits and other components to further minimize noise generation. These enhancements greatly improve imaging performance, boosting both sensitivity and saturation by around 40% compared with ordinary 10-mexapixel compact cameras.* The CCD in DMC-LX3 can reproduce images shot with the lens set from 24mm to 60mm in any of three aspect ratios; 4:3, 3:2 or 16:9, so you can always capture dynamic, richly expressive shots with a wide perspective. The newly added Multi-aspect bracketing mode allows the camera to take a image in all 3 aspect ratios simultaneously, allowing the photographer to choose the one that best takes the advantage of the scene after shooting.

The LX3's F2.0 24mm ultra-wide-angle* LEICA DC VARIO-SUMMICRON lens also represents a major step up from the LX2. The F2.0 lens is about twice as bright as the previous F2.8 lens, itself generally considered a bright lens. With the new F2.0 lens, the LX3 can shoot at higher shutter speeds and capture stunningly clear, sharp, blur-free images even in lower lighting conditions. This advanced lens also makes it easy to produce beautiful photos with a pleasing soft-focused background. Also, the 24mm ultra-wide-angle lens – rare on a compact camera – gives photographers a wider range of composition possibilities. The super-high-quality LEICA DC VARIO-SUMMICRON lens minimises distortion even at the wide end, so users can get stunning, true-to-life images with outstanding resolution and detail.

The LX3 is equipped with Panasonic's advanced image processing LSI, the Venus Engine IV. This high-speed high-performance imaging engine makes it possible to capture clean, beautiful, low-noise photos even when shooting at high sensitivity settings. Separating chromatic noise from luminance noise and low-frequency noise from high-frequency noise, and applying the optimal noise-reduction processing to each, the Venus Engine IV provides superior noise control and minimization of colour bleeding.

The LX3 is packed with features that enhance photo-shooting fun, ease of use and creativity. An easy-to-use Manual mode gives the user greater shot-making flexibility and control – ideal for those who want to explore the creative side of photography. The auto focus function lets the user select the number of auto focus points in the frame by pressing a button on the camera top. Pressing the same button after taking the shot enlarges the area surrounding the point of focus, giving the user a convenient way to check the focusing accuracy. The LX3's customized setting function lets the user assign functions to an independent button on the camera back. In addition, up to 4 settings can be stored in memory and instantly retrieved using the Mode dial. The colour temperature can be set when adjusting the white balance, which works with the conventional 2-axis compensation to allow even finer adjustment.

The LX3 offers a Film mode with 6 colour types and 3 types of monochrome to choose from. Much like selecting different film types with a film camera, this function gives the user the flexibility to produce more interesting and expressive images. A newly added multiple-exposure function also lets the user create artistic photo productions, overlaying up to three consecutive images while viewing the most recent image in the monitor.

The LX3 boasts a large 3.0-inch LCD with a 3:2 aspect ratio and high 460,000-dot resolution. Performance is outstanding for both shooting and viewing. A new LCD panel provides bright, easy-to-see images over a wider viewing angle. The Intelligent LCD function, standard on all Lumix models, assures comfortable viewing in virtually all conditions by automatically adjusting the backlighting of LCD as the ambient light level changes.

One key advancement over previous models is the LX3's superb expandability. Mounting the optional Wide Conversion Lens** brings the maximum wide angle all the way to an incredible 18mm. Other optional equipment such as the ND Filter** and new PL Filter** also broaden image-creating possibilities. The high-end aluminum External Optical Viewfinder provides bright, clear viewing without wearing down the battery. And the optional GN22 Compact Flash mounts to the hot shoe newly added to the LX3. These and other accessories let users build around the LX3 to create a powerful, versatile camera system that can take them as far into photography as they want to go.

This full set of functions draws a distinct line between the LX3 and ordinary compact cameras. The LX3 stands alone as a compact camera whose image-creating capabilities rival even digital SLRs. It's a camera that gives users the ability to capture beautiful, richly expressive images every time they shoot.

Available in black or silver*** the DMC-LX3 is an excellent choice as a compact partner camera for users who own an SLR. It is also an outstanding long-term camera solution for high-level users who want the best in image quality, operating ease, flexibility and creative freedom.

*Compared with Panasonic Lumix DMC-FX35 with 1/2.33” CCD.
**Requires an lens adapter DMW-LA4.
***Availability of models and colours may vary depending on the sales area.

1. Large 1/1.63-inch 10.1-megapixel CCD for Dramatically Higher Picture Quality

At the heart of the LX3 is a key component that distinguishes it from all other compact cameras: a 1/1.63-inch 10.1-megapixel CCD. Boldly defying the trend to cram in the most pixels possible, Panasonic limited the LX3's large 1/1.63-inch CCD to 10.1 megapixels. This made it possible to make each pixel around 45% larger than those in ordinary 10-megapixel cameras. As a result, both sensitivity and saturation is around 40% higher than in ordinary models, giving the LX3 exquisite image quality with both excellent sensitivity and a wide dynamic range.*

While the LX2 also featured a large CCD – its 1/1.65" CCD was just slightly smaller than the LX3's 1/1.63" unit – in the LX3 Panasonic maximised the size of the photodiode size to boost sensitivity by around 19% and saturation performance by around 15%. Panasonic also minimized noise generation in the LX3 by using newly designed circuits around the CCD that improve the power supply process and provide a layered structure. The CCD was also given a large output buffer to further stabilise the signal and cut noise generation to a minimum. These enhancements combine to improve the S/N ratio by 3 dB. The LX3 also provides dramatically improved colour reproduction in low lighting, where noise is typically a problem.

Normally, to produce an image of 3:2 or 16:9 aspect ratio, a 4:3picture will be cropped, so the picture does not retain the best resolution . However, the CCD in DMC-LX3 can reproduce images shot with the lens set from 24mm to 60mm in any of three aspect ratios; 4:3, 3:2 or 16:9, so you can always capture dynamic, richly expressive shots with a wide perspective. The newly added Multi Aspect mode allows the camera to take an image in all three aspect ratios simultaneously for the photographer to choose the one that best takes the advantage of the scene after shooting.
*Compared with Panasonic Lumix DMC-FX35 with 1/2.33” CCD.

2. F2.0 Extraordinary Bright 24mm Ultra-Wide-Angle* High Quality LEICA DC

VARIO-SUMMICRON Lens with Minimum Distortion
A fantastic step up is represented by the newly developed F2.0 24mm equivalent ultra-wide-angle LEICA DC VARIO-SUMMICRON lens in the LX3. The F2.0 lens is about twice as bright as the F2.8 lens, itself generally considered a bright lens. With the new F2.0 lens, the LX3 can shoot at higher shutter speeds and capture stunningly clear, sharp, blur-free images in lower lighting situation. This advanced lens also makes it easy to produce beautiful photos with pleasing soft background focusing thanks to the shallow depth of field provided by the extra light.

Also, the 24mm ultra-wide-angle lens – rare on a compact camera – gives photographers a wider range of composition possibilities. The super-high-quality LEICA DC VARIO-SUMMICRON lens minimizes distortion at the wide end, so users can get stunning, true-to-life images with outstanding resolution and detail. The LX3 captures approx.213% larger viewing space compared to that of a normal 35mm camera, and even approx.136% larger compared to what a 28mm wide-angle lens can do.

The lens unit consists of 8 elements in 6 groups with 4 aspherical lenses with 4 aspherical surfaces. Minimal distortion, high resolution, minimum artifacts such as chromatic aberrations, ghosting and flaring are the proof of uncompromising imaging made possible by F2.0 24mm ultra wide angle LEICA DC VARIO-SUMMICRON lens.
In addition, newly adopted iris diaphragm allows the users to adjust aperture at fine steps manually.

*35mm film camera equivalent: 24-60mm

3. High-Speed, High-Quality Image-Processing LSI Further Evolves into the Venus Engine IV

A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images. Notably, parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colours is minutely stored for precise determination of edges, thus colour bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity.

The Venus Engine IV also supports a superior high sensitivity recording that lets the DMC-LX3 record at a setting of up to ISO 3200 at full resolution and even up to ISO 6400 when using the high sensitivity mode, sensitive enough to capture subjects in near-total darkness without using a flash.*

The Venus Engine IV also makes it possible to capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights with the Intelligent Exposure function. It now has high, standard and low settings of effect to match the shooting conditions and desired result.

With its multi-task image-processing capability, the Venus Engine IV also boasts outstanding response time. Shutter release time lag is as short as approx. 0.005 second. This fast response makes it easy to capture sudden, spur-of-the-moment shots. In burst shooting mode, the DMC- LX3 can snap approx. 2.5 shots per second at 10.1-megapixel large full resolution.** And in High-Speed Burst shooting mode,* it fires off an incredible approx. 6 shots per second. You also get unlimited consecutive shooting, which lets you keep shooting until the memory card is full. *** Newly added Flash Burst mode makes it possible to take continuous shooting with continuous emission of flash****.

Furthermore, the engine elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur. The engine allows the LX3 to shoot up to approx. 380 photos (CIPA) on a single battery charge thanks to improvements in power efficiency.

* In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
**Max. 8 images in standard mode/ 4 images in fine mode.
***The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
****Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.

4. Intuitive Full Manual Operation by Multi-functional Joystick and Enhanced Creative Options

The easy-to-use joystick operation and good design, which were part of the highly acclaimed trademarks of its predecessor, are inherited by the DMC-LX3. The joystick was incorporated to facilitate operational ease and thereby get the best technical advantage of the multitude of functions offered by the camera. With the joystick it is possible to set focus, aperture and shutter speed, it also allows exposure compensation. And also a quick shortcut to frequently used variables by just pressing and holding the Quick Menu button even while monitoring a subject on the LCD. A switch on the side of the lens barrel lets you quickly change the focus mode between MF, AF or Macro AF. When you focus in the Manual Focus mode, not only the focus distance but also the DOF (depth of field) according to the zoom range and aperture is displayed. The focus button on the top lets you directly choose auto-focusing point freely from the entire field of view with the 1-point AF or spot AF method. The same button works for a direct enlargement on the focused point when playing back the images.

In both AF/MF, a subject just 1cm away can be finely captured sparing no detail of it. You can experience the dynamic close-up of macro shots. Notably in the AF mode, the newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments.For setting the white balance, the LX3 provides a new colour temperature display function in addition to the Two-Axis White Balance Adjustment offered in previous models. There is also a custom setting function that lets users store up to four sets of settings you often use in memory and instantly recall them later using the mode dial.

Furthermore, the LX3 offers a Film mode with six colour types and three types of monochrome to choose from. Much like selecting different film types with a film camera, this function gives the user the flexibility to produce more interesting and expressive images. When you use the Multi-film mode is, the camera produces max. three images from a RAW file for you to enjoy different textures of a film on one same picture. Another new feature is the multiple-exposure function which lets the user create artistic photo productions, overlaying up to three consecutive images while viewing the most recent image in the monitor.

5. Outstanding Clarity and Vision on 3-inch Large 3:2 LCD with 460,000-dot High Resolution

Clear, easy-to-see LCD is upgraded both in size and resolution to be 3.0-inch with 460,000-dot high resolution to offer even more comfortable view for both monitoring when shooting and for playing back the results. The new 3:2 aspect of the LCD on LX3 is familiar to those who are used to analog film cameras. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. Together with the newly adopted panel which boasts a wide viewing angle, it secures comfortable viewing while both monitoring shots and playing back the results in any circumstances.

6. Exciting Options to Expand the Fun of Photography in the High-Definition Era

All Lumix cameras can take 1920x1080 pixel HD (high-definition) quality photos that perfectly fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-LX3 even records dynamic HD motion pictures in 1280 x 720p at a smooth 24 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480)* **.

With newly added HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-LX3 by simply connecting the camera to a TV via an optional component cable (DMW-HDC2).

For your enjoyement, the DMC-LX3 newly provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments. If you make the slideshow with HD photos in 1920 x 1080 pixels, you can also enjoy watching an impressive HD slideshow with music on a large-screen HDTV by using the optional component cable.

*In Motion Picture mode, the length of recording time depends on the capacity of the SDHC/SD Memory Card. (Up to the equivalent of 2 GB per motion-image recording.) When you set the motion picture quality to HD, WVGA, VGA, we recommend using a high-speed memory card with "10MB/s" or greater on the package. Some lens movement sounds may be recorded.
**For Europe, motion images can be recorded continuously for up to 15 minutes.

7. Expandability as a System Camera

Last but not least, superb expandability is the key for LX3 to be literally a “system camera”. Mounting the optional Wide Conversion Lens (DMW-LW46)* brings the maximum wide angle all the way to an incredible 18mm. Optional equipment such as the ND Filter (DMW-LND46)* and new PL Filter (DMW-LPL46)* also broaden image-creating possibilities. The high-end aluminium External Optical Viewfinder (DMW-VF1) provides bright, clear viewing without wearing down the battery. And the optional GN22 Compact Flash mounts to the hot shoe which is newly added to the camera unit.** These and other accessories let users build around the LX3 to create a powerful, versatile camera system that can take them as far into photography as they want to go.

DMW-LW46 Wide Conversion Lens*
DMW-LND46 ND Filter*
DMW-LPL46 PL Filter*
DMW-LMC46 MC Protector*
DMW-LA4 Conversion Lens Adaptor
DMW-VF1 External Optical Viewfinder (24mm* *35mm Equiv.)
DMW-CLX3 Leather Casing
DMW-CZ18 Camera Bag
DMW-HDC2 HD Component Cable
CGA-S005 Battery

*Requires an lens adaptor DMW-LA4.
**Flash unit (GN22) will be introduced soon.

8. Other Features

While the DMC-LX3 allows full manual control for more advanced photography, the camera also allows user to take perfect shots with outstanding ease. This is made possible by Panasonic Lumix’s iA (Intelligent Auto) mode. In iA mode the camera does all the work, activating Mega O.I.S. (Optical Image Stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Face Detection, and Intelligent Exposure. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

The LX3 offers a total of 23 scene modes, including the new Pin Hole and Film Grain modes that adds unique, film-camera-like effects and ambiences to images. This wide range of modes lets the LX3 respond easily to any shooting situation. The actual effects of the scene modes can be viewed on the LCD before taking the shot. Now the flash has 1st curtain and 2nd curtain synchro settings to add effective nuance according to the scene.

Image Leveling is another function that improves post-shooting convenience. When a recorded image “leans” to the right or left because the camera was held at a slight angle, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges*. The USB port supports the 2.0 HS standard and the internal memory has been increased to approx. 50 MB – two further enhancements that add to the convenience and fun of using the LX3.

Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

by malayboby 0 comments  

Labels: Panasonic

A Premium Stylish14.7-Megapixel High Resolution Digital Camera with 28mm Wide-Angle* F2.8 LEICA DC Lens Featuring Simple Manual Operation

* 35mm film camera equivalent: 24-60mm

Panasonic is introducing a 14.7-megapixel model to its Lumix FX Premium range of digital cameras, both stylish and compact this camera also boasts high-end specifications. The astonishing 14.7-megapixel resolution means that the DMC-FX150 meets the needs of a wide range of consumers looking for an attractive compact camera that makes it easy to take clear, sharp photos with outstanding detail.

Equipped with a 28mm wide-angle lens, the* FX150 lets users capture images of expansive scenery just as they appear to the naked eye. The wide-angle lens allows the user to capture a much wider scene into one shot – something not possible with most ordinary cameras. And when shooting in tight or crowded indoor spaces, the wide-angle lens fits more people in the photo. The 14.7 megapixels – the most offered in a compact camera – ensure that photos are crisp, clear and sharply detailed even when enlarged. This high resolution also means you can crop unwanted parts of an image and enlarge the rest, creating a beautifully composed photo that retains outstanding detail.

One key aspect of the FX150 is Panasonic's high-speed, high-performance, next-generation image processing system. The Venus Engine IV not only helps render exquisitely beautiful images in burst mode or when shooting in low light, it's also more energy-efficient than any predecessor models, allowing 330 pictures (CIPA) per battery charge.

The FX150 offers easy manual control, letting users adjust the shutter speed as desired. The bracketing function includes the exposure bracketing available on previous models plus a new colour bracketing function that can record colour, monochromatic and sepia shots of an image at the same time with a single press of the shutter button. The FX150 also introduces a new multi-exposure function that creates an interesting artistic effect by superimposing up to three consecutively shot images, while the user views the previous image on the monitor. Also in the FX150, the white balance function has been improved from conventional one-axis compensation to two-axis compensation with a colour temperature setting that allows more precise adjustment. For the AF, FX150 allows user to set focus freely among 11 focus points.

Panasonic’s iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced on the new Lumix range. The newly added AF tracking function automatically tracks the subject once the AF has been set, even if the subject moves around. This makes it easier to capture sharp, well-focused images of decisive moments. The FX150 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.

The FX150 features a new panel, which boasts a wide viewing angle, for its 2.7-inch large Intelligent LCD to ensure clear, easy viewing in all lighting situations.

The FX150 records original picture data in RAW file format enabling the user to develop the image with the intended effects on it. With this extensive package of features and functions, the FX150 goes beyond the bounds of conventional compact cameras, giving users the power and freedom to both capture extremely life like photos and to create artistically expressive images.

The FX150 is recommended for people who want a well-built, stylish, compact digital camera that's more advanced in performance and operability than ordinary models. Available in silver or black **, the FX150 has a refined, understated sophistication that will appeal to adults.

*35mm film camera equivalent: 28-100mm
**Availability of models and colous may vary depending on the sales area.

1. 28mm Wide-Angle Leica DC Lens* with F2.8 Brightness and 14.7-Megapixel High Resolution CCD in a Small, Sleek Body

The DMC-FX150 packages a 28mm wide-angle LEICA DC VARIO-ELMARIT lens featuring F2.8 brightness and a 3.6x optical zoom* plus a 14.7-megapixel CCD into a slim, stylish and compact camera. The lens unit, which comprises seven elements in six groups, including an EA (extra-high refractive index aspherical) lens and 4 aspherical lenses with 5 aspherical surfaces, is designed and manufactured to Leica's stringent standards. Its optical performance is exceptional. In addition to the 3.6x optical zoom, the FX150 offers an extra optical zoom function. Further, in 3-megapixel resolution mode, the extra optical zoom function provides additional magnification, extending the zoom power to 7.7x by using the center part of the CCD.

The FX150 also has an easy zoom feature that, at the touch of a button, shifts the lens instantly to full 3.6x zoom power. A second touch of the button activates the extra optical zoom function and extends zoom all the way to 7.7x.**

*35mm film camera equivalent: 28-100mm
**When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.

2. Simple Manual Controls and Versatile Functions for Creative Shooting

The Lumix FX range packs a high-quality wide-angle lens and high-resolution performance in a compact, stylish body. The new DMC-FX150 provides easy-to-use manual controls and a wealth of features that lets users explore the creative side of photography. The FX150 is designed not only for people who want to take great photos, ,but also for those who want to express themselves artistically through the images they create. The FX150's easy-to-use Manual Exposure mode lets users choose a particular shutter speed, giving them the freedom to render artistic images of ordinary scenes. For example flowing streams, moving cars and people walking past, by capturing the “traces” left by moving objects. Simply set the desired shutter speed, and the camera will automatically determine the aperture setting that provides the best exposure, alternatively you can set it manually. When the FX150 is mounted on a tripod and the angle of view is fixed, the user can select a point to focus on among 11 areas. They also make it possible to achieve precise focusing no matter where the main subject is positioned within the frame, giving the user greater flexibility when composing the shot. The FX150's bracketing function includes the ordinary exposure bracketing. As well as introducing a new colour bracketing function that captures colour, monochromatic and sepia shots of an image at the same time with a single press of the shutter button. With colour bracketing, users no longer have to use a PC and editing software should they later want to change a colour image to black and white. The FX150 also introduces a multi-exposure function that superimposes up to three consecutively shot images together, while the user views the previous image on the monitor. This creates an unusual, surrealistic effect that cannot be achieved with a single image alone. The white balance function has been improved from conventional one-axis compensation to two-axis compensation, with the addition of a colour temperature setting that allows finer adjustment.

The FX150 records original picture data in RAW file format. The SILKYPIX Developer Studio 3.0SE software application comes bundled with the DMC-FX150 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.

The Lumix DMC-FX150 goes beyond ordinary compact cameras, giving users the ability not only to capture true-to-life images, but also to create expressive images that satisfy on an artistic level.

3. High-Speed, High-Quality Image-Processing LSI Further Evolves into the Venus Engine IV

A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images.

Parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process on the DMC-FX150. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises. Only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Secondly, the information of the change point between colours is minutely stored for precise determination of edges, thus colour bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also reproduces details in low-lit areas of pictures taken at low ISO sensitivity.

The Venus Engine IV also elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur.

Featured in the DMC-FX150, the multi-task image-processing engine Venus Engine IV supports an extremely fast response time. The shutter release time lag is as short as approximately 0.005 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the DMC-FX150 can take approximately 2 shots per second at 14.7-megapixel large full resolution.* In High-Speed Burst shooting mode,** it can shoot an incredible 7 shots per second (approximately)**. This also enables unlimited consecutive shooting, which lets you continue shooting until the memory card is full***. Newly added Flash Burst mode makes it possible to take continuous shooting with continuous emission of flash****.

The Venus Engine IV also supports a High Sensitivity mode that lets the DMC-FX150 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.**

The Venus Engine IV also makes it possible to capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights with the Intelligent Exposure function. It now has high, standard and low settings of effect to match the shooting conditions and desired results.

This high performance engine is also superior in its energy efficiency to extend the battery life of up to 330 shots(CIPA) per single charge.

*Max.8 images in standard mode/ 4 images in fine mode.
** In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording. 7 images in Speed Priority mode / 5 images in Picture Priority mode.
***The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
****Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.

4. Great Photography Is Not Only for Professional Photographers Anymore -- Intelligent Auto Mode

While offering a creative fun angle to photography with its manual functions, the DMC-FX150 also has an option to enjoy taking beautiful pictures without any special technique, that is the iA(intelligent auto) mode. Adding a new AF Tracking function, the iA mode serves as a combination of functions that makes it easy for anyone to take beautiful photos. In iA mode the camera does all the work, activating Mega O.I.S. (optical image stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Face Detection, and Intelligent Exposure. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

With the new AF Tracking function, the user can “lock” the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down. This makes it easier to capture the perfect moment clearly and in sharp focus when shooting images of a child, pet, sport or any scene with moving subjects and spur-of-the-moment action.

Intelligent Scene Selector, which automatically selects from five Scene modes -- Macro, Portrait, Scenery, Night Portrait, and Night Scenery – that best suits the shooting situation are available in the DMC-FX150

The Face Detection function can find up to 15 faces in the frame and adjusts the focus and exposure to capture them clearly and in sharp focus. Face detection accuracy has been increased in the FX150 to now provide continuous adjustment of the focus and exposure even if the face is turned sideways to the camera. Combined with AF Tracking, Face Detection helps users capture special moments,. Plus, with the FX150, the red-eye effect,due to use of the flash, can be digitally corrected automatically when it occurs.

Intelligent Exposure suppresses blocked shadows and blown highlights to capture images that look natural and true-to-life. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject. This is useful when the effect of Intelligent Exposure is not enough due to the strong backlighting.

The Quick AF system allows the camera to keep focus on the subject whilst the camera is in recording mode. even before without pressing a shutter button halfway, to get best result out of a shutter chance because the focus is always near the subject and the AF time is minimized.

In addition to the advanced functions mentioned above, the iA mode boasts importantl functions users need in a good digital still camera. These include Mega O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The Mega O.I.S. conventionally has mode 1 and 2, and now it has AUTO mode enabling the user to select the suitable mode according to the zoom ratio being used.

The user can activate all of these convenient shooting-assist functions by simply selecting iA mode. This makes the FX150 the ultimate, super-versatile digital camera for capturing clear, beautiful photos with ease.

5. Exciting Options to Expand the Fun of Photography in the High-Definition Era

All Lumix cameras can take 1920x1080 pixel HD (high-definition) quality photos that fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-FX150 even records dynamic HD motion pictures in 1280 x 720p at a smooth 24 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480)* **.

With newly added HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-FX150, by simply connecting the camera to a HD ready TV via an optional component cable (DMW-HDC2).

The DMC-FX150 provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing. You will get a variety of slide change effects, which match your mood. If you make the slideshow with HD photos in 1920 x 1080 pixels, you can also enjoy watching an impressive HD slideshow with music on a large-screen HDTV by using the optional component cable.

*In Motion Picture mode, the length of recording time depends on the capacity of the SDHC/SD Memory Card. (Up to the equivalent of 2 GB per motion-image recording.) When you set the motion picture quality to HD, WVGA and VGA, we recommend using a high-speed memory card with "10MB/s" or greater on the package. Some lens movement sounds may be recorded.
**For Europe, motion images can be recorded continuously for up to 15 minutes.

6. Wide Viewing Angle 2.7-inch Large Intelligent LCD to Offer Clear View Anytime

A Clear, easy-to-see LCD screen is upgraded both in size and resolution to be 2.7-inch with 230,000-dot high resolution. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by a maximum of 40% when shooting outdoors in bright sunshine. Aswell as this it adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically by controlling the brightness with a total of 11 steps. This function gives the display the most appropriate clarity in any situation without using extra energy. Together with the newly adopted panel which boasts a wide viewing angle, it secures comfortable viewing while both monitoring shots and playing back the results in any circumstances.

7. Other Enhanced Features

The new DMC-FX150 features a variety of functionalities to expand the convenience and fun for users to enjoy taking beautiful pictures.

The FX150 offers a total of 24 scene modes to respond easily to any shooting situation. The new Pin Hole and Film Grain modes add unique, film-camera-like effects and ambiences to images. A new scene mode is the transform mode, which trims and stretches the image to virtually transform the subject slimmer or more stretched wider. It also has a shining effect to make the large transformation look more extreme and humorous. The actual effects of the scene modes can be viewed on the LCD before taking the shot.

Image Leveling is another function that improves post-shooting convenience. When a recorded image “leans” to the right or left because the camera was held at a slight angle, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges*. 　

The FX150 also allows users to set an upper limit for the ISO setting, to suit certain shooting conditions.
The 2.0 HS-compatible USB port and approx. 50 MB of internal memory also enhance the convenience of using the FX150.

Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

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